1. DEFINITIONS
For the purposes of the Agreement, the following terms and definitions shall be interpreted as follows:
1.1. "Object of advertising" - means of individualization of the Customer, as well as services, goods, Internet resources, software of the Customer and/or their counterparties, as well as any events to attract attention to which Advertising materials are directed.
1.2. "Advertising Services", "Services" - actions taken by the Contractor to ensure the placement of the Customer's Advertising Materials on the Advertising Platform in accordance with terms of the Agreement, Insertion Orders and Placement Parameters, as well as other Services agreed by the Parties in relation to advertising on the Internet.
1.3. "Advertising materials""/"Creatives" - text, graphics, video or combined blocks, other types of information materials containing information about the Objects of advertising, placed on Advertising Platforms in order to draw attention to the Object of advertising.
1.4. "Advertising Platform", "Platform" - information resource on the Internet where it is possible to place the Customer's Advertising materials.
1.5. "Reporting Period" - the period of time within which Advertising services areprovided under the Insertion Orders. The first Reporting Period under the Insertion Order is established from the Effective Date of the Insertion Order until the end of the calendar month in which this Insertion Order was concluded; each subsequent Reporting Period is equal to a calendar month; the last Reporting Period consists of all days of the calendar month in which the Insertion Order was terminated.
1.6. "Placement parameters" - additional conditions for placing the Customer's Advertising materials, which may include, in particular: format and type of Advertising materials, types of placements, number/frequency of impressions and (or) duration of advertising placement, keywords/queries, geotargeting and other conditions.
1.7. "Advertising Budget" - the amount of money directed on providing of an advertising campaign for a certain period of time.
1.8. "Advertising Campaign" is a system of planned promotional activities, united by one idea and concept to achieve a specific marketing goal within the framework of the agreed marketing strategy of the Customer and/or their counterparties, within the period of time, scope, market and target audience established by preliminary analysis.
1.9. "Statistics data" - data on the volume of the Advertising Services, used Advertising Budget, as well as other data generated by the Advertising Platform.
1.10. "Advertising concept" - main ideas and directions of the Advertising campaign.
1.11. "Messenger" - program for exchanging messages via the Internet.
1.12. "Target audience" - group of consumers who have a need to purchase services, goods, Internet resources, software of the Customer and/or his counterparties that are Objects of advertising.
1.13. "Targeting" - marketing method that allows to select a Target audience from all Internet users according to certain criteria and advertise Objects of advertising to it in order to achieve the maximum effect from an Advertising Campaign.
1.14. "Advertising Cabinet" - interface of the Advertising Platform, which allows to launch Advertising Campaigns.
1.15. In the event that this Agreement uses terms that are not expressly set forth in this section and/or further in the text of the Agreement or in the text of its appendices and additions, then the interpretation of such terms shall be in accordance to the business practice and the applicable laws.