1. DEFINITIONS
For the purposes of the Agreement, the following terms and definitions shall be
interpreted as follows:
1.1. "Object of advertising" - means of individualization of the Customer, as well
as services, goods, Internet resources, software of the Customer and/or their
counterparties, as well as any events to attract attention to which Advertising materials
are directed.
1.2. "Advertising Services", "Services" - actions taken by the Contractor to
ensure the placement of the Customer's Advertising Materials on the Advertising
Platform in accordance with terms of the Agreement, Insertion Orders and Placement
Parameters, as well as other Services agreed by the Parties in relation to advertising on
the Internet.
1.3. "Advertising materials""/"Creatives" - text, graphics, video or combined
blocks, other types of information materials containing information about the Objects of
advertising, placed on Advertising Platforms in order to draw attention to the Object of
advertising.
1.4. "Advertising Platform", "Platform" - information resource on the Internet
where it is possible to place the Customer's Advertising materials.
1.5. "Placement parameters" - additional conditions for placing the Customer's
Advertising materials, which may include, in particular: format and type of Advertising
materials, types of placements, number/frequency of impressions and (or) duration of
advertising placement, keywords/queries, geotargeting and other conditions.
1.6. "Advertising Budget" - the amount of money directed on providing of an
advertising campaign for a certain period of time.
1.7. "Advertising Campaign" is a system of planned promotional activities,
united by one idea and concept to achieve a specific marketing goal within the framework
of the agreed marketing strategy of the Customer and/or their counterparties, within the
period of time, scope, market and target audience established by preliminary analysis.
1.8. "Statistics data" - data on the volume of the Advertising Services, used
Advertising Budget, as well as other data generated by the Advertising Platform.
1.9. "Advertising concept" - main ideas and directions of the Advertising
campaign.
1.10. "Messenger" - program for exchanging messages via the Internet.
1.11. "Target audience" - group of consumers who have a need to purchase
services, goods, Internet resources, software of the Customer and/or his counterparties
that are Objects of advertising.
1.12. "Targeting" - marketing method that allows to select a Target audience
from all Internet users according to certain criteria and advertise Objects of advertising
to it in order to achieve the maximum effect from an Advertising Campaign.1.13. "Advertising Cabinet" - interface of the Advertising Platform, which allows
to launch Advertising Campaigns.
1.14. In the event that this Agreement uses terms that are not expressly set forth
in this section and/or further in the text of the Agreement or in the text of its appendices
and additions, then the interpretation of such terms shall be in accordance to the business
practice and the applicable laws.